Remember that story last week claiming Samsung had overtaken Apple as the world’s leading smartphone vendor? It was based on pure conjecture, citing a source familiar with the matter. The Wall Street Journal reported that Samsung managed to ship over 20 million smartphones compared to Apple’s 17.1 million in announced sales. Well, some new figures are in, and it turns out Samsung topped Apple by more than we thought.
The new data, released by global research firm Strategy Analytics, says that Samsung shipped 28 million smartphones, reaching 24 percent market share and overtaking Apple to become the world’s largest smartphone vendor by volume. Apple, on the other hand, is at number two, just barely ahead of Nokia with 15 percent market share.
Neil Mawston, Director at Strategy Analytics said, We believe Apple’s growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung’s popular Galaxy S2 model.
When considering these figures, keep in mind that there is a clear discrepancy between shipped and actual sales. Samsung, unlike Apple, doesn’t disclose smartphone unit sales, but the Korean-based company did announce that sales were up 40% year-over-year in a statement released today.
Apple did endure a longer than normal gap between handsets, so fourth quarter figures may be a completely different story. The upcoming holiday season will be a battle for sure, as Samsung is set to release the Galaxy Nexus, while Apple is already seeing the iPhone 4S fly off shelves.
Do you plan on buying a Samsung smartphone soon? Or are you going Apple?