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NYT: Apple’s TV is Coming in 2013 and Will Have Siri Instead of a Remote

Apple TV with Siri

It’s a rare occurrence when an Apple executive leaks one of the company’s upcoming products, especially when it comes from Steve Jobs himself. But in Walter Isaacson’s new Steve Jobs biography, it is revealed that Steve “finally cracked” the television set.

The story has spawned a whole new round of Apple TV rumors in the past couple weeks, and the latest comes from Nick Bilton of The New York Times, who claims the set is on track for a 2013 release, and that instead of a remote, you’ll control it using Siri.

Bilton writes:

Apple engineers and designers, spurred by Mr. Jobs, have been struggling for years to find a new interface for the television. One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set’s annoying best friend: the awkward and confusing remote control. Apple would give people a way to choose the content on their television that is as easy as choosing the content on their iPod, iPhone or iPad

Enter Siri.

It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.

Having used Siri for two weeks now, I have no doubt that it would be an awesome addition to the television set. Telling your TV what to do, rather than pressing one of the 60 buttons on its remote, would just be fantastic. However, as I’ve previously said, I’m still not quite sure how successful an Apple TV set would be.

Apple famously takes products that aren’t working so well and revolutionizes them. The iPod changed the face of personal music players, the iPhone changed the face of smartphones, and the iPad changed the face of tablets. However, TV is already doing pretty well for itself, and other than eradicating the remote in favor of Siri, I’m not sure how Apple could improve upon it. Wouldn’t it just be easier to introduce Siri to the Apple TV set-top box?

What do you think about an Apple TV set?

[via Cult of Mac]

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...