As a society of increasingly hardcore data users, there is one thing we seem to be obsessed about – streaming media. As such, it shouldn’t come as a surprise that Netflix accounts for nearly one-third of the peak Internet bandwidth in North America. According to the 2011 Sandvine Internet Phenomena Report, the streaming movie service accounts for 32 percent of our peak downstream traffic.
Along with Netflix, the big kahunas for Internet services continent-wide are HTTP, YouTube and BitTorrent. In total, these four are responsible for 64.4 percent of all of our network traffic.
I’m actually a little surprised by this statistic, considering Netflix lost 800,000 customers in Q3 and had to put 15 staffers on the chopping block. And I would’ve figured BitTorrenting would make up far more of the traffic. (Most people I know who torrent do so obsessively.) Guess more people are paying than pirating these days, which should make Hollywood pretty happy.