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Battlefield 3 Launch TV Spot Mixes Gameplay and Real Life

DICE and EA have put together a blend of gameplay and real life video for this minute-long TV spot set to accompany the launch of Battlefield 3. While the gameplay presented generally feels familiar, the live action stuff is all new. The point here being, of course, that some folks may have a hard time telling the difference between what’s real and what’s virtual.

I’m willing to be that most of you readers were able to spot the textured gaming environments as they popped in and out of focus. Still, seeing as this is a TV spot meant for the general viewing public, non-readers of tech and gaming blogs may have a harder time mentally splitting the two types of video.

Ah, before I forget, don’t miss the nice marketing slam on Call of Duty that rolls with the end of the video. I was actually in New York City last weekend for a convention and I found signage with the same tag everywhere around the city. EA‘s marketing efforts are making no qualms about who their competition is here. And they’re doing so with a lot of scruff.

While I love the interplay of in-game graphics and live action footage, I definitely felt a tinge of complete cheese when the trailer asked us if this was real or Battlefield 3. Hopefully, more than a few of our readers were instantly called back to the Memorex ad campaigns of the late 80s and early 90s. That said, I’m sure several out there just thought, “Memo-what?”

Is it live, or is it Battlefield 3?

Battlefield 3  will launch for the PC, Xbox 360 and PlayStation 3 … tomorrow! Wow, that snuck up on us. As more for the game comes, including plans for post-launch support with DLC and whatever sales figures crop up, we’ll have it here.

Will you be snagging the next big military shooter?


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Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...


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