While it isn’t exactly hard, physical confirmation of any one type of DLC, DICE has declared that they have big plans in place for the extra content for Battlefield 3. It’s not that they’ve simply delegated a few chums to come up with some extra maps a month or so before launch, it’s actually something they’ve been working towards for a long time.
In an interview with MCV, DICE Creative Director Lars Gustavsson was asked what type of post-launch support his studio is planning for their upcoming shooter. Here’s the response they were given regarding DLC plans:
We’ve completely restructured our studio around it. Nowadays, we have operations team who looks at the title when it starts getting closer to launch (or long before) with potential downloadable content and so on, to really have a plan. Otherwise you’re quite likely to start slipping. If you’re focusing just before release on what you’re going to ship post-launch, then I think you have problems.
So, yes there is a massive plan in place.
Another choice quote from the story happened to come in response to MCV’s asking Gustavsson about DICE‘s perception of Battlefield 3‘s supposed aim to take down Call of Duty, as EA‘s heads have suggested. Here’s Gustavsson:
We’ve been making Battlefield for 12 years now and we wouldn’t have been able to do it and continuously grow if we didn’t focus on our thing. So I’d use the comparison of runners. If you’re running a race and you look at your competitors, you fall. If you focus on your lane, you have a chance of beating them. That’s what we do at the studio. Regardless of how things are in the real world, down in the dungeon we worry about the game.
I have a feeling the same can be said for the folks at Infinity Ward or Sledgehammer. When it comes down to the personal level of each studio and individual developer, odds are that they are more concerned with shipping a great product than taking down their adversary. Earning the crown for the shooter genre might just be a simple side-effect of success.
As far as DLC goes for Battlefield 3, if any tangible news gets out, we’ll be all over it.