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RIM Announces a New NFC Sharing Service Called BlackBerry Tag

Research in Motion has launched a fantastic new sharing service for BlackBerry users that will allow them to share data using the near-field communications (NFC) technology built into their handsets.

Users will be able to ‘bump’ their devices together to share things like contacts, documents, photographs and websites, and even BlackBerry Messenger contact cards.

The feature is called BlackBerry Tag, and was unveiled today by RIM’s co-CEO Jim Balsille at the GITEX conference in Dubai. In order to take advantage of the service, you’ll need an NFC-equipped BlackBerry OS 7 handset such as the BlackBerry Bold 9900/9930, and the BlackBerry Curve 9350/9360/9370.

BlackBerry Tag will be introduced to the BlackBerry 7 OS in a future update, and RIM will also be making the APIs public so that third-party developers can integrate the feature into their applications. This means it won’t be exclusive to RIM’s own BlackBerry apps.

The feature will be similar to the Bump application available to Android and iOS devices, and the ‘touch-to-share’ feature on HP’s webOS devices that both allow users to share data between their devices wirelessly. By making the APIs public, however, RIM can expect BlackBerry Tag to be much more advanced than the Bump application.

BlackBerry Tag sounds like it will be an excellent introduction to BlackBerry smartphones. Are you looking forward to it?

[via The Next Web]

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...