We ran a story earlier this morning indicating that Netflix has decided to scrap plans to split their business into two separate operations: Netflix was to be just for online streaming, while the brand new Qwikster would handle the DVD by mail arm of the service. Now, however, Qwikster appears to be dead.
What we didn’t discuss then, and what we only have an inkling of at this moment, was Netflix’s video game rental plan…
Before they decided to change their minds, back when Qwikster was first announced, Netflix CEO Reed Hastings mentioned that the company would be bringing video games to their library. Here’s exactly what he said would go down:
“One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done.”
However, now that plans for Qwikster have been ditched, Netflix may not go ahead with their video game addition. The New York Times reports from Steve Swasey, a Netflix Spokesman, that the company may or may not go ahead with game rentals; the paper was told that this decision was “to be determined.”
What we find most frustrating about this, aside from Netflix’s inability to make a decision and stick with it, is the fact that the company’s CEO owns up to the consumer demand for video game rental. They obviously see it as something their customers want, and yet they aren’t pushing towards making it happen.
If we ran one of the largest home entertainment companies in the industry and we were making decisions that frustrated our consumers, you better believe we’d do our best to satiate their extra wants and needs. Scrapping Quikster but announcing things like game rentals or minor price cuts would have softened the blow of the news.
[via The New York Times]