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Netflix Scraps Plans to Spin Off DVD Rental Service As Qwikster

by Killian Bell | October 10, 2011October 10, 2011 6:02 am PDT

Netflix Watch InstantlyFollowing its announcement back in September that revealed plans to split its movie streaming and DVD rental service into two businesses, Netflix has today confirmed that it will scrap these plans in a bid to maintain the convenient service its subscribers have become accustomed to.

In a post on the company’s blog, Netflix CEO Reed Hastings wrote:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.”

The decision to scrap these plans will be good news for a huge portion of Netflix subscribers who were quick to criticize the company’s plans following the announcement on September 18. Customers argued that they were not happy with the idea of managing two different queues from two different sites just to rent movies from the same company in two different formats.

For now, then, Netflix will remain as one business and Qwikster will be abandoned before it was even launched. However, it’s clear that the future of Netflix is in movie streaming, and while DVD rentals will continue for the time being, it’s only a matter of time before they are dropped altogether.

Are you pleased that Netflix movie streaming and DVD rentals will no longer be split?

[via The Next Web]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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