Amazon Spinning Off Kindle Fire Products Into A New Company?

by Emily Price | October 8, 2011

Could Amazon be spinning off its Kindle Fire products into an entirely new business?

Recent trademark filings seems to indicate that Amazon will be spinning off the Kindle Fire and Amazon Silk browser into a new company called Seesaw LLC. Five trademark requests have been filed by Seesaw LLC, all hitting the United States Patent and Trademark Office in late September.

AMAZON SILK Serial Number: 85435365
AMAZON SILK Serial Number: 85435357
KINDLE FIRE Serial Number: 85434021
KINDLE FIRE Serial Number: 85433969
KINDLE FIRE Serial Number: 85433968

So why a different company? For investment purposes, spinning the Fire (and future tablets) off into their own brand makes sense.  Spinning the products off turn them into their own company where the tablet can succeed or fail separate from Amazon as a whole.

Amazon has not publicly indicated plans to spin the Fire into Seesaw.

[via Fusilble]



Emily Price

Emily has been obsessed with computers since the early 80s when she discovered she could play Ghostbusters on her father's Commodore 64. She...