With the sheer volume of mobile devices HTC has released in 2011, it should come as no surprise the company has seen their net profit rise 68% from last year. In a brief statement to investors on Thursday, the Taiwanese company revealed their unaudited third quarter results for 2011, and things are looking good: total revenue reached a staggering NT$135.8 billion (Approx US$4.4 billion), up 79.07% from this time last year – total operating income reached NT$20.2 billion (Approx US$660 million) during Q3 as well.
More HTC branded phones available to the public, particularly their Android powered devices, is a strategy that seems to have made an impact on the industry. Additionally, their TV marketing has been excellent, personalizing the smartphone experience for the average consumer. But how long can they keep it up?
As the economy continues to slide, it’s hard to say if smartphone owners will always upgrade to the latest and greatest. Investors are weary; even though net profits rose, HTC shares have dropped 34% since July 1. However, that figure increased by 1.6% on Tuesday.
How do you see HTC performing during the holiday season?