According to an anonymous source within Valve, BF3Blog.com is reporting that EA and Valve are in the later stages of talks concerning the release and sale of Battlefield 3 on Steam. Currently, for those that need to play a little catch-up, the upcoming shooter from DICE and EA is only set to be available through Origin. Origin is EA’s proprietary marketplace application and launcher.
The initial problem that kept the property off of Valve’s marketplace, while rather murky, comes down to the fact that all extra game content for titles on Steam must be sold through Steam’s platform. In-game transactions, something EA does with a lot of their products, is a no-go. As such, EA wanted control over their extra content sales and Valve wouldn’t let them have it.
That explanation applies a lot of assumption and reading between the lines. The two companies have both spoke up about what’s been going on, and they’ve both seemed keen on coming to a resolution. Gabe Newell, Valve Founder, had this to say about EA’s games and Steam in August:
“…We want EA’s games on Steam and we have to show them that’s a smart thing to do…
I think at the end of the day we’re going to prove to Electronic Arts they have happier customers, a higher quality service, and will make more money if they have their titles on Steam. It’s our duty to demonstrate that to them. We don’t have a natural right to publish their games.”
If this rumor from BF3Blog is to be believed, Valve and EA may actually be very close to bringing this shooter to the largest platform installation base on the PC. Gamers with rigs love Steam, that’s a simple fact, and EA absolutely must realize the potential customer loss they’d encounter by electing to skip out on Steam entirely due to the way they handle DLC.
The way they handle DLC, by the way, is one that most gamers actually appreciate.