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U.K. Store Becomes World’s First Official Chromebook Retailer

Google Chromebooks on sale in London

A store in London has become the world’s first official retailer of Google’s lightweight Chromebook laptop. Currys and PC World on London’s Tottenham Court Road is now stocking the machine from £349 (approx. $543).

The Chromebook actually launched way back in June, but until now, customers have only been able to purchase it online. The device looks and feels just like a small laptop, weighing only 1.5kg, but unlike traditional laptop computers, the device runs Google’s Chrome OS — a browser-based operating system that works from the cloud.

The device has its advantages, such fast boot-up that only takes around 10 seconds, but it won’t run third-party software or alternative operating systems. Mark Slater, category director at Dixons Retail, doesn’t think that’s an issue, however — labeling the device “revolutionary.” Slater told the Huffington Post:

“It’s the most revolutionary laptop on the market and as the leading electrical retailer in the UK we are thrilled that our flagship store has UK exclusivity to showcase this new technology to our customers. We have dedicated staff who have been specifically trained in using the Chromebook to demonstrate all its unique benefits and features to customers.”

Chromebooks are currently available from Acer and Samsung, and are on sale in the U.S. through Amazon, Best Buy, and TigerDirect from around $350. In the U.K., if you don’t live near the Tottenham Court Road store in London, then you can also but the Chromebook from Amazon and PC World online.

It’s unclear whether Dixons Retail plans to sell the Chromebook in its other stores throughout the U.K. and Europe, but we’d assume if they’re a success they won’t stay exclusive to the capital for long.

Would you like to pick up a Chromebook from a good old-fashioned brick and mortar store?

[via The Next Web]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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