We don’t have the luxury of Netflix here in the U.K. just yet, and so the best alternative right now is a service called Lovefilm. I’ve been a subscriber for quite a while now, and while I can’t fault Lovefilm’s snappy service, I’ve always been frustrated that it hasn’t accommodated iOS devices. Until now.
Lovefilm has finally brought its movie rental service to the iPad — allowing subscribers to stream films directly to their device for watching wherever they may be. The new application, called Lovefilm Player for iPad, is available in the App Store now and is free to download.
If you’re already a Lovefilm subscriber and you have a package that costs £5.99 (approx. $9.33) or more, it’s also free to use the service. The applications offers all the features you’d expect from movie streaming, such as the ability to rewind and pause films, in addition to a library of movie trailers. You can also use the app to manage your wish-list for movies sent via post.
Simon Calver, Lovefilm’s CEO, said the introduction of Lovefilm to the iPad continue’s the company’s commitment to expanding the ways in which subscribers can access content:
“In the process of making our service more portable than ever before, Lovefilm on iPad is the latest exciting step in giving film fans total control over their viewing schedule and our commitment to expanding the ways in which members can stream movies on a range of devices.”
The new app isn’t quite perfect, however. As you’ll know if you’re already a Lovefilm subscriber, the movie selection available for streaming is nowhere near as vast as that available via post, and it would be nice to have an iPhone app, too. Though it’s still great to finally have Lovefilm on the iPad.
Are you a Lovefilm subscriber? What do you think of the new iPad app?