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RIM Lures BlackBerry Owners Into PlayBook Purchase with $100 Gift Card

RIM’s BlackBerry PlayBook has has been a bit of a disappointment for the Canadian smartphone maker, and for RIM’s loyal BlackBerry fans. It was criticized upon launch for lacking native email support and a number of other features, and was greeted by a torrent of unfavorable reviews.

BlackBerry PlayBook

But unlike HP, RIM isn’t just going to throw in the towel on its first tablet. Instead, it’s going to attempt to lure you into purchasing one by throwing in a $100 prepaid gift card.

The ‘Back-to-school’ promotion is exclusive to BlackBerry smartphone owners, and comes just days after a promotion which saw the PlayBook discounted to $50 off the 16GB and 32GB models, and $150 off the 64GB model. If you were too late to take advantage of the reduction, now’s your chance to grab a PlayBook and get a little bit back.

The deal is available to those in the U.S. and Canada, and is for a limited time only — running only until September 22. So if you want to take advantage of the deal, you have just 14 days. RIM has also imposed a limit of up to three PlayBook purchases per household, however, judging by the tablet’s sales to date, this is slightly wishful thinking on RIM’s part.

The PlayBook is the first of RIM’s devices to run its latest QNX platform, with its BlackBerry smartphones still yet to get the new OS — stuck running BlackBerry OS 7 in the meantime.

RIM’s PlayBook, despite its poor reviews and “half-baked” firmware, does have a promising future. The company has promised updates that will make improvements to the tablet’s operating system, including the introduction of the Android app player, which will allow users to download and install applications built for Google’s Android OS.

Will the $100 gift card persuade you to purchase a BlackBerry PlayBook?

[via SlashGear]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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