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Historic First: Getty Dispatches 3D Photogs for 2012 Olympics

by Adriana Lee | September 7, 2011September 7, 2011 9:30 pm PDT

Sports fans, get those 3D gadgets ready — the renowned photographic wire service Getty Images is capturing the 2012 Olympics in all its three-dimensional stereoscopic glory. The agency is dispatching a few photographers specializing in this format to London.

“Getty Images photographers will capture the very heart and soul of every emotion and action, enabling us to supply customers with the widest possible range of images to meet their needs – and the fact that we now have an additional 3D stills offering is testament to our mission to offer innovative, ground breaking content,” says Jonathan Klein, Getty Images’ co-founder and chief executive officer. “The Olympic Games is the most respected sporting event in the world and has made an indelible impression in our collective memories with its visually rich history and Getty Images will help ensure this is once again the case at London 2012.”

Never before has this technology been used to cover these historic games, so there are high stakes this time around. If all goes well, it could cement 3D as a mainstay in sports coverage, capturing the action in never-before-seen detail and perspective and unleashing a whole new experience in virtual spectatorship. The 3D pics will be available here practically as they happen, so if you’re a fan of the five rings, be sure to bookmark the site.

[via ChipChick]


Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...

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