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Verizon Rebranding Nexus Prime as DROID Prime?

Nexus Prime logoThere has been a lot of talk of the next major entrant in the Prime series of Android phones would be called the Nexus Prime.  If a new rumor is be believed, it will instead be rebranded to the name of DROID Prime and launch exclusively on Verizon, but there are some definite issues with this concept.

According to Boy Genius Report, Verizon has latched on to the Nexus Prime for an October release, but with the idea that they will rebrand it to fit in with their flagship phones and will instead switch it to the name of  DROID Prime.  It will continue to be manufactured by Samsung and would also still be the first phone to launch with Android 4.0 Ice Cream Sandwich.  While we firmly believe that a phone with the “Prime” name is floating out there, the first name is where we have some issues.

Keep in mind that Verizon is launching the DROID Bionic on September 8.  It seems rather unlikely that Big Red would want to overshadow that phone a mere month later by adding another member to the DROID family.  There is also the issue that Google backs the Nexus line and uses them as their flagship phones to show off Android in its purest form.  Would they be willing to let Verizon rebrand the next phone in the line to satisfy their DROID line, missing out on a new Nexus?  This would delay the next phone to carry the name considerably, and that just seems rather unlikely to us.  True, Verizon is a big dog in the world of carriers, and they could potentially pay for this privilege, but it still seems a tad odd.

An October release for the next Nexus phone makes a lot of sense because Google will want a new flagship phone running the latest and greatest version of the OS out there to compete with the iPhone 5, which leads us back to this phone keeping the Nexus moniker.

Of course, we’re still waiting for the Nexus Prime name to become official, and once it does, we somehow suspect the Hasbro toy company – which owns the trademark on “Optimus Prime” – might have something to say about it.

What do you think?  Will it be the Nexus Prime or DROID Prime?

[via Boy Genius Report]

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...