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GameStop Pulls Entire PC Version of Deus Ex from Store

According to an internal email leaked by a GameStop employee on Joystiq, GameStop is now having their stores pull full PC versions of Deus Ex: Human Revolution from shelves. The email in question:

This appears to be further action done to prevent GameStop‘s future digital game streaming competitor, OnLive, from gaining any traction with their Deus Ex freebie.

Yesterday brought news of GameStop employees being directed on a corporate level to open each PC copy of Deus Ex: Human Revolution and remove the coupon within for a free version of the game through OnLive. Consumers responded, gaming blogs grabbed the news and GameStop was contacted.

GameInformer, the magazine owned and funded by GameStop, actually ran a version of the story as well. They were just as honest as every other publication, despite their obviously involved relationship with GameStop (in fact, the editorial mag is always on the level with their GameStop relationship). It was there that GameStop gave the most detailed response concerning the decision to pull OnLive codes. According to GameInformer:

“We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores. Unfortunately, the coupon was packed without our prior knowledge.”

GiantBomb reached out to Square Enix, the company that’s publishing the newest Deus Ex, and received this:

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies. Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America or purchase a digital download copy online from www.gamestop.com.”

We’re not surprised, Square Enix has elected to stay polite in this instance. There’s obviously no sense to swear vengeance against the largest game only supplier in North America. Besides, if our understanding on the matter is correct, the only company that should be frustrated is OnLive. They’re the ones that likely paid to have their coupons placed in the game boxes, and they’re the ones that will suffer a loss of business from the decision to remove them.

The partial screenshot above was taken from GameStop’s website. Search for Deus Ex: Human Revolution, filter the platform to PC only and you’ll find two versions of the game for sale. Both digital. The company’s website has also stopped retail distribution of Deus Ex: Human Revolution.

Square Enix suggests you still pick up Deus Ex from GameStop. Will you?

[via Joystiq]


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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