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Nintendo Is Under Pressure From Investors to Bring Its Games to iPhone

Now this is music to my ears. I’ve been hoping, praying, that Nintendo would release some of its big games on the iPhone and the iPad, but the company has always been adamant that its titles will only be available on its hardware and no other platform. However, considering its current financial situation and slumping sales results, a reduction to the Nintendo 3DS just doesn’t cut it for Nintendo’s investors. They want more.

According to Bloomberg, Nintendo is now under pressure from investors to bring its games to the iPhone:

The rift highlights the dilemma President Satoru Iwata faces as consumers shun Nintendo devices to play games on iPhones, iPads and Facebook Inc.’s website. The flop of the 3DS debut prompted the company to cut prices 40 percent in Japan and 32 percent in the U.S., the first time the games developer has resorted to such a move within six months of a product’s debut.

Iwata, who’s said Nintendo will only make titles for its own products as long as he’s in charge, should scrap that strategy to avoid further alienating investors who’ve driven the stock to six-year lows, fund manager Masamitsu Ohki said.

A sign that Nintendo’s titles on the iPhone might take the company’s stock out of that six-year low came with the announcement of a Pokemon-themed game for the iPhone recently: Shortly after the Pokemon Company announced the title, Nintendo’s stock saw a short-lived boost when it was initially believed Nintendo had changed its mind on developing for third-party platforms. However, things quickly died down again when Nintendo denied having any involvement with the release.

Ohki believes that “smartphones are the new battlefield for the gaming industry,” and that Nintendo “should try to buy its way into this platform or develop something totally new.”

There’s no denying that the increasing popularity of smartphones has done wonders for developers who choose to create titles for mobile platforms, with smash hits like Angry Birds reaching over 200 million downloads for iOS alone. And with significantly cheaper games than other handheld platforms, it’s no surprise that consoles from both Nintendo and Sony are now struggling to keep up. But can you imagine the success Nintendo would have with titles like Super Mario and Mario Kart in the App Store?

[via MacRumors]


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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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