It looks like someone finally clued premium cable channel HBO into the concept that people don’t want to always watch long form video on their mobile devices as the HBO Go service is finally coming to connected televisions and gaming consoles.
During an earnings call yesterday for Time Warner – HBO’s parent company – it was revealed that the HBO Go app has enjoyed over four million downloads across Android and iOS devices. Now that the channel has uploaded every episode of their original series to the service (I still don’t see their older original programs such as Dream On or Tales From the Crypt, but everything else appears to be there), they see that it’s time for them to spread their wings, and the service will be coming to various connected televisions and gaming consoles. There was no mention of the timeframe for this to happen, nor any brand names mentioned for either delivery system, but we’re sure all of the usual suspects such as Samsung television sets and the Xbox 360 will be among those that are included.
This has been one of my biggest complaints about the app since it was first released. After the season premiere of True Blood recently, HBO went out of their way to say the second episode was available immediately on HBO Go. My family are big fans of the show, so I got out my iPad 2 and HDMI connector for us to watch it, but all that the TV would display was the app logo while it played on my tablet. Yes, you have to have a subscription to HBO to use the app, but do they think because I’m the only one to sign in that I’m the only one who uses the subscription? True, this would keep you from taking your mobile device to a friend’s house and hooking into their television, but now with connected TVs becoming more prevalent, what’s to keep you from signing into your account on your friend’s TV once that version of the app comes out? Or, even worse, loaning out your login credentials to friends or family? (not that we condone such things)
Congrats to HBO on such a successful launch and realizing this needs to be on television sets as well, but I wonder what new hoops may come along with these additions to complicate watching something you already pay for.
Have you tried HBO Go? What do you think of it?