The Logitech Revue may have been a bit of a flop, but it looks like connected TVs are going to be here to stay. Best Buy is throwing its hat in the ring today with the announcement of its own in-house connected TV model, the Insignia Connected TV.
The TV will come with TiVo’s user interface built-in, but will not require users to have a TiVo subscription in order to take advantage of its functionality. Users can access content over the web in a number of different ways through the sets including Netflix, CinemaNow, YouTube, Pandora and Napster, plus popular entertainment and social media applications from the chumby content network, such as Facebook, Twitter, and Photobucket.
“The Insignia Connected TV gives our valued customers a new way to easily set up and access the entertainment they want, when they want it,” said Patrick McGinnis, vice president of Exclusive Brands at Best Buy. “We’ve heard from customers that Smart TVs can be intimidating, and we’ve put 110% of our energy into making the powerful features of the Insignia Connected TV easy to enjoy.”
“TiVo has evolved from its roots as the DVR that changed the way consumers interact with entertainment, allowing us to customize and deliver solutions that best meet the needs of our partners like Insignia,” said Jim Denney, general manager and vice president of Product Marketing at TiVo Inc.”The Insignia Connected TV is the result of great collaboration and we are proud to bring the TiVo experience to this leading consumer electronics brand and innovative product.”
The TVs will be available in 32” and 42” varieties at Best Buy stores nationwide, as well as on BestBuy.com.