Make no mistake, Amazon is about to get very serious about streaming video. Just last week they struck a deal with CBS for several television series, and now they’ve made a deal for numerous movies from NBC Universal.
This new deal between the companies does not cover recent releases, but users of the Amazon Prime Instant Video service will find well known movies such as Fletch, Gosford Park, Babe, Notting Hill, Being John Malkovich and more. As with all of the other deals they have struck, this will fall under the $79 a year plan that gives customers free 2-day shipping and unlimited video streaming.
It is becoming fairly obvious that there has to be some larger end game in all of this then giving Amazon Prime subscribers an added bonus. That would be an awful lot of money to spend on giving a bonus to customers who already swear by your service. While Netflix said in their most recent quarterly financial report that they are not concerned about Amazon, but somehow we imagine the retailer is sitting back and going, “Yeah, just ignore us … that’s what we want.”
This is probably still has something to do with the rumored Amazon tablets, but we’ll just have to wait and see. And the lack of newer releases means this isn’t a deal breaker, but two deals in one week certainly implies more is to come.
What do you think Amazon’s ultimate goal is with all of these streaming video deals?