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Apple Is Named The UK’s Biggest Smartphone Brand, But RIM Disagrees

While there’s no question that Android-powered devices are the top dog in the U.S., in the U.K. things are a little different. You can’t walk down a street, visit a cafe, or get on a train here without spotting one of Apple’s iPhones. It was no surprise to me, then, that Apple was just named the U.K.’s biggest smartphone brand, but apparently it is to RIM, who are now disputing the claim.

UK smartphone growth iPhone Android BlackBerryNew ComScore figures show that Apple’s devices have nearly 5.5 million registered users in the U.K., with Android smartphones nipping at their heels with 5.4 million. However, Android’s growth is by far the most impressive. While the iPhone has risen 46% over the last year, Android devices show an incredible 634% increase year-on-year.

But what about RIM’s BlackBerry devices? Well, according to RIM, they’re number one — not the iPhone.

RIM disagrees with ComScore’s latest figures and is choosing instead to use data obtained by Gfk Group, which says BlackBerry devices are twice as popular as ComScore’s figures would suggest. A spokesperson for the company tried to clarify RIM’s position in the U.K.:

“ComScore estimated that RIM had 3.591 million BlackBerry subscribers in the UK at the end of May 2011 when in fact RIM’s UK subscriber base at the end of May 2011 stood at just under 7 million subscribers.”

“RIM is committed to providing its customers with the very best BlackBerry experience and is proud to be the UK’s #1 smartphone brand. RIM has experienced strong international growth, with 67% of revenue in Q1 FY12 derived from international markets.”

It certainly seems as though RIM is desperate to cling on to the title of the UK’s number one smartphone brand, but the ugly truth for the BlackBerry maker is that as iOS and Android devices continue to gain popularity at an unprecedented rate, RIM’s devices are struggling to maintain their appeal.

[via TechRadar]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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