Amazon is trying to strengthen its Amazon Prime Instant Video service to take on the likes of Netflix Watch Instantly, and a deal struck with CBS this week shows that the online retailer is not messing around.
Under the new deal between Amazon and CBS, the retailer will add 2,000 more episodes its fledgling streaming video service that is included for free with the annual Amazon Prime subscription now. The network is providing them with 2,000 episodes from 18 television series including the likes of The Tudors, Numb3rs, Medium, Cheers, Frasier and the complete Star Trek franchise. It was the last one that really caught our attention as Netflix made a big announcement back in April about acquiring the rights to the popular sci-fi series. It was made clear at that time that this was a non-exclusive deal, but having it show up on Amazon has to disappoint Netflix at least a little bit.
“Our new deal with CBS makes Amazon Prime even better for customers,” said Jeff Bezos, Amazon.com CEO. “We’re excited to add thousands of popular CBS programs to our already great selection, all of which stream at no additional cost to Amazon Prime members.”
“Amazon has created one of the most popular consumer marketplaces in the world, and we are very pleased to make these titles available to their Instant Video and Prime customers,” said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. “This new agreement represents another meaningful way for us to realize incremental value for CBS’s content.”
Considering the heat Netflix is currently weathering from its recent price hike, Amazon is sure to be doing everything it can to make that $79 annual fee for Prime look all that much more enticing. The company still has a long way to go content wise, but this addition is certain to help things along.
What do you think? Is Amazon going to be able to wrestle away some of Netflix’s Watch Instantly customers with announcements such as this?