Rich people are not like the rest of us. Actually, tech geeks aren’t really like everyone else either, but at least we know that slapping some diamonds and lizard skin on a mid-tier mobile device doesn’t make it droolworthy.
Had Tag Heuer’s latest handset, the Android 2.2-powered Link Phone, come out earlier, it would’ve been considered quite a respectable device. At this point though, it’s a bit of a snoozefest, given its 3.5-inch (800 x 480 res) display, 5MP cam, 256 MB built-in memory (with 8GB card), 1400 mAh battery and EDGE/HSUPA support. Still, that wouldn’t necessarily be a dealbreaker — except that for these underwhelming specs, customers shell out a gobsmacking €4,700 ($6,712 USD).
Why the high price? Well for one, the Tag Heuer name alone beckons a certain type of consumer: Affluent. And there’s also the fabrication — this handset comes in diamond-accented steel, 18K rose gold or titanium with leather, alligator or lizard skin. But what an irrational show of excess, no? It’s like seeing a Hyundai stuffed inside the body of a Viper, and then selling for a premium.
Kind of makes you wonder what’s up with luxury phone makers. Do they secretly think their wealthy target customers are idiots? Vertu seems to believe its userbase wants nothing to do with advanced smartphone platforms (though to be fair, its affluent clientele at least gets a pretty rad concierge service with their ruby-keyed, sapphire-screened Signature Precious feature phones).
If you had all the money in the world, what phone would have the privilege of being in your silk-lined pocket? Would it be a precious gemstone-crusted device made of the world’s most exotic materials, or the most spec’ed out smartphone known to man thus far? Go ahead and let your wildest mobile tech fantasies go wild in the comments.