With the final Harry Potter film due for release on July 15th, you’d think that everything to do with the mega-selling book series and films would finally be over and done with, but it looks like we’re going to have to guess again.
Over the past day, Harry Potter author JK Rowling sent out cryptic notes to fan sites that included map coordinates that needed to be entered into a special Google Maps site called SecretStreetView.com. After you gathered all ten sets of coordinates you had to unscramble the letters that would be revealed at these locations and you would find they spelled out “Pottermore.” It didn’t take people long to figure out that Pottermore.com was up and running along with a Twitter account.
For now the site just displays what you see above, but clicking on either of the owls takes you to a YouTube account page for JKRowlingAnnounces. Here you’ll find a message that “The owls are gathering … Find out why soon.” along with a countdown to the early morning hours of June 23rd in the Eastern time zone of the United States.
This is all that is known thus far, although Ms. Rowling’s publisher has confirmed it is not a new book or a movie. Some have speculated that it may be a Harry Potter-centric social network, but a quote from an unnamed source who have seen inside the Pottermore site declares it is “breathtaking in scope, detail and sheer beauty.” This is making me lean more towards the idea that is going to some form of game, possibly an MMORPG.
Whatever it turns out to be, kudos go to Rowling’s team for their use of social media and Web tools to get everyone involved in this. Between Google Street View, YouTube and Twitter, they hit just about all of the current major tools, all that is missing is some Facebook aspect … which could add credence to the idea it’s a social network.
We’ll all find out on June 23rd to find out what Pottermore is, but until then feel free to speculate and tell us what you think it might be.