According to reports cropping up from around the Web, it seems that some sort of issue has cropped with Verizon iPad 2 units that is seeing them returned to Apple before they even get to consumers. There are also reports that Apple Store employees have been instructed to return units that fall within a certain range of serial numbers.
According to 9to5 Mac, numerous consumers have taken to the Apple message boards to state that their Verizon iPad 2 units were being sent back to the company mid-shipment, some of them even getting as far as the all important “Out For Delivery” stage. It seems that customers who called Fed Ex were being told that Apple had requested the change of delivery, while Apple customer support was saying it was an issue with Fed Ex. In a follow up report from 9to5, an Apple Store employee told them the following:
Apple has given all the stores a list of serial numbers to scan, if it’s a match we were told to set aside and ship back to Apple, these are only for Verizon ipads. This was to be done on Monday and continue to scan all shipments thru June 11. I had over one hundred to send back.
Some reports are now saying that there is a software issue with a particular batch of the tablets and it’s causing users to have issues with viewing and editing account information after activation. The good news is that it looks like not that many of the affected units got into the hands of consumers, although that does nothing to help those people who have been waiting on their orders to arrive.
While Apple should be applauded for catching this in what appears to be a timely manner, they also apparently need to work on their communication skills with customers. The number of angry notes on the message board are growing, and now those same people are taking the time to email various sites to voice their confusion and displeasure. Wouldn’t it be better to just be blunt and say, “Hey, there’s a bad batch of iPad 2s, we’re sorry, we’re working on it,” then pointing incorrect fingers of blame and confusing your users?
How do you feel about how Apple has handled this situation? Were you impacted by it?