Last week France’s Conseil Supérieur de l’Audiovisuel (CSA) ruled that the terms Facebook and Twitter can no longer be used on French radio and television news programs unless they are discussing a story where the companies are directly involved. The decision is based on a 1992 decree in the country that prohibits media organizations from promoting brands during newscasts, essentially giving those brands an endorsement over others who might offer a similar service.
“Why give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition?” asked CSA spokeswoman Christine Kelly. “This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, it’s opening a Pandora’s Box — other social networks will complain to us saying, ‘why not us?”
What do you think? When a news organization suggests that viewers “Follow us on Twitter,” do you think the broadcast is essentially endorsing the site?
[via Digital Trends]