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EA Launches Origin to Battle Steam for Game Download Supremacy

by Noah Kravitz | June 3, 2011June 3, 2011 2:30 pm PDT

Not content to wait for next week’s E3 gaming extravaganza in LA, Electronic Arts today launched Origin, their online digital gaming platform. Like Valve’s popular Steam, Origin lets consumers buy and download gaming titles from EA and partners via a desktop app. EA said that a mobile version of Origin is also in the works.

Some 150 titles are available now as part of Origin’s launch, and EA will be building out that library with new games including exclusives and limited edition versions of franchises like Battlefield, FIFA and Star Wars: The Old Republic, according to Gamasutra.

David DeMartini, senior vice president of Global Online at EA, said the new service is dual-faceted. “It’s a download service for the very best content from EA and its partners,” he said. “It also offers a social function which, over time, will connect a player’s profile with friends lists and a cross-platform feed that shows what your friends are playing and where.”

As part of the launch, EA has converted all “EA accounts” to “Origin Accounts” and changed the name of the EA Store to Origin. The company has also hinted that more exclusive Origin content will be unveiled  during their E3 press conference next week.

[Via – Gamasutra]

Noah Kravitz

Noah Kravitz mourned the day that Star Castle was replaced in the pizza parlour he frequented as a kid. The sadness ended when he saw an older kid...