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Study: More Than 1/3 Reach For Smartphone First Thing in the A.M.


The world is blurry. You blink a couple of times, but those lids are so heavy. You don’t want to get out of your comfy, cozy bed, so you do what many others would in the same situation: You snuggle in and reach for the one you love — your smartphone.

An Ericsson ConsumerLab research study reveals that more than a third (35 percent) of Android and iPhone users in the United States reach for their smartphones first thing when they wake up.

Cellular handsets have been around for quite a while now, but the rise of smartphones is more of a recent trend over the last few years, one that’s shaping our routines and behaviors. Why? One word: Apps. As more people get into cloud-based services for everyday tasks, they’re discovering that apps are the gateway. And people have grown to rely on their applications, using them to “feel more in control of their lives,” says Michael Björn, Head of Research at Ericsson ConsumerLab.

Other stats from the study include:

  • 35% use non-voice apps (without calling features) like Facebook before getting out of bed in the morning
  • 18% check Facebook, with their heads still resting on the pillow
  • Once out of bed, 23% hit up news and weather apps, and 24% check email
  • 29% use Google Maps and other navigation apps for morning commutes

Beyond the morning, usage actually goes up in the evening: 65 percent use smartphones for reasons other than calling in the early evening, and 24 percent use them for social networking later at night.

When do you use your smartphone the most? Do you reach for it first thing when you wake up, or are you a nocturnal user?

[via, source]


Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...