Starting May 17th, all of the “Little Monsters” – the nickname for fans of Lady Gaga – will be able to visit GagaVille where they will find a farm inspired by the singer. You’ll find unicorns, crystals and sheep riding motorcycles (no … we did not just make that up), plus more surprises. For those who play in the magical land, you’ll also get to hear advanced streams of new songs from her upcoming album, Born This Way which releases later this month.
The promotion also extends to the popular Words With Friends which will be running a Words With Gaga game where you could win concert tickets or an autographed copy of the album. RewardVille will be offering up exclusive items that you can use in any of your Zynga games. You’ll also be able to purchase a $25 Zynga game card exclusively at Best Buy that will allow you to download a digital copy of the album as a bonus.
“I want to celebrate and share Born This Way with my little monsters in a special way that’s never been done before,” said Lady Gaga. “Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
“We’re focused on creating cool new ways to entertain and surprise our players,” said Owen Van Natta, Zynga’s executive vice president of business. “Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.”
The promotion runs May 17th through 26th, so prepare yourself for sheep on motorcycles popping up everywhere. (How does a sheep pass the written part of their driver’s test? They don’t have opposable thumbs! These are unlicensed drivers!)
What do you think? Does this cross-promotion make sense to you?