There are no active ads.


Roku Players Enter the Scary World of Retail

by Sean P. Aune | March 30, 2011March 30, 2011 6:30 pm PDT

Roku XDSThe Roku line of media streamers has built quite a name for itself despite the fact that the various models have only been sold via the company website.  Without any support at the retail level, which would make it easier for your average consumer to discover the product, Roku has gone on to sell 1 million of its players.  With a milestone like that under their belts, it seems like a good time to join the insanity that is being sold on retail store shelves.

It was announced today that the Roku XD ($79.99) and Roku XD|S ($99.99) models will be going on sale at various electronics retailers around the country starting today.  Only the top tier players are available in retail stores, but the Roku HD, which sells for $59.99, is still available through the company’s site.  The XD model is being sold at Best Buy, Fry’s and Radio Shack, while the XD|S can be picked up at BJ’s Wholesale Club and Fry’s.

“Having sold over 1 million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick and mortar retail with nationwide availability from the preeminent consumer electronics retailer,” said Anthony Wood, founder and CEO of Roku, Inc.  “Customers can now grab a Roku off the shelf at Best Buy, take it home and be up and running, enjoying their favorite TV show, movie, music or sports team in just a matter of minutes.”

Having used several media streamers over the years, I have to say the Roku brand is hands down my favorite.  It isn’t perfect, but it’s definitely the dead dimpliest to set up and use.  Overall I love the heck out of them, and have gone so far to already have two of them with thoughts of possibly getting a third.  The idea that anyone can walk into a store and discover them now makes me happy for Roku because that means in turn they’ll be around for a good time longer and keep supplying my habit.

What do you think?  Will you give the Roku players a try?

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...