PopCap Games has announced today that they will be having a 48 hour sale over the weekend to benefit the victims of the disaster in Japan. All money earned during the sale will be given directly to disaster relief.
Starting at 12:01 AM PDT Saturday, March 19th and ending at midnight Sunday, March 20th, all PopCap games available on the iOS App Store will be reduced in cost. iPhone and iPod Touch games will sell for $.99 a piece while iPad games will move for $1.99. Fans will be able to pick up titles like Plants vs. Zombies, Peggle, Chuzzle, Bejeweled and Bookworm on the cheap while contributing to a good cause.
Included in the press release was a quote from Ellen Marett, Senior Director of Workforce Culture at PopCap:
“We recently opened an office in Tokyo, and while our Japan-based employees are safe and uninjured, we understand countless others in Japan need food, shelter, and medical attention…Given that Plants vs. Zombies reached #1 on the iPhone and iPad sales charts in Japan, it seemed like the most appropriate game to feature in this fundraising campaign.”
PopCap is not the first company to begin selling their products at discounted prices entirely for the benefit of disaster relief in Japan. iOS users can also hop onto their device to download Street Fighter IV, a game normally set around $9, for only $.99. All of the money collected from that sale will head to Japan as well. As of writing this post, Street Fighter IV sits at the #2 app in the top paid list.
While we won’t hesitate to commend PopCap for their decision to discount their games and offer the money up to charity, the 48 window is quite limited. You could default to that old gift horse saying here, but note that Capcom’s reduced the price of Street Fighter IV since the disaster happened, and that sale shows no signs of warning.
Still, if you are an iOS user and want to give to the people of Japan while receiving a free game, now’s your chance to do so.