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iPad 2 Sold Out: Buyer Breakdown

by Emily Price | March 14, 2011March 14, 2011 8:52 am PDT

According to a team from Piper Jaffray, the iPad 2 is sold out. Their findings are based only on their own personal experiences, and attempts to find one of the tablets Sunday evening in NYC. The Apple Store online has been sold out since early Saturday, with iPad shipment times pushed to three or four weeks instead of instantly. While the tablet may not be sold out everywhere, there is certainly a good chance that it is sold out most places by this point.

So, in addition to scoping out their ability to buy one of the coveted tablets, the team interviewed people in the line (236 of them) to find out what was drawing people to the tablet, and what they planned on using it for.

Some of their findings are pretty interesting:

  • 70% of iPad 2 buyers were new to the iPad, compared with 23% of iPhone 4 buyers who were new to the iPhone at launch.
  • Buyers were split almost evenly between Mac and PC users (51%/49%). By contrast, the split for the original iPad was 74%/26%.
  • 47% of buyers were purchasing a 3G model, which carries a $130 premium.
  • 65% of buyers owned an iPhone, 24% owned a Kindle (up from 13% of original iPad buyers), but only 6% plan to read with their iPad (down from 19% in Piper Jaffray’s first iPad survey).
  • 17% expect to use apps and play games, up from 9%, which suggests that the App Store ecosystem is growing.

Check out the full results:

Did any of you pick up an iPad 2 this weekend? What do you think about Piper Jaffray’s results?


Emily Price

Emily has been obsessed with computers since the early 80s when she discovered she could play Ghostbusters on her father's Commodore 64. She...

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