Aaron Greenberg, Chief of Staff for Interactive Entertainment Business at Microsoft (read: “Xbox Boss”), announced on Twitter that 10 million Kinect sensors and more than 10 million Kinect games have sold since launch. The device is moving at an incredibly fast rate, and possibly faster than even Microsoft anticipated.
Moreover, along with this announcement came word that the Kinect had actually shattered previous sales records set by devices that came before it. Guinness World Records have confirmed that the Microsoft Kinect is the fastest selling consumer electronic device of all time. In the first 60 days following launch, the Kinect sold an average of 133,333 units per day, for a total of 8 million units. That’s more than Apple’s iPad and iPhone.
Editor of Guinness World Records 2011 Gamer’s Edition, Gaz Deaves confirmed the report.
The sales figures here speak for themselves. We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.
Whether you love the Kinect for the play experience it produces and the technology behind it or you hate it and its games with every fiber of your being (which is sort of harsh), there’s no denying that the hardware has been an outrageous success. Microsoft have managed to present a device that’s so unique and enthralling that they’ve captured the imaginations of consumers everywhere. And they’ve done so in a period of tough economic decline.
With this hardware selling as crazy fast as it is, can you logically think that Microsoft will be unveiling a new console any time soon? I did up a feature about this earlier this week, and news of record shattering sales like this will only reinforce my argument that the 360 still has a lot of living left to do.
Did you pick up a Kinect?