Network Solutions, the original domain registrar, has fired back at the infamous Go Daddy commercials with Cloris Leachman as “Go Granny”.
The Go Daddy commercials have become a staple of the Super Bowl over the past few years for their use of scantily clad women, and most recently female race car drive Danica Patrick. The ads always promise that you can see more on the company’s website, and at the same time they promote their low cost domain registration services. It would appear that Network Solutions has had enough, and has decided the path to take is by parodying those ads with Cloris Leachman as the “Go Granny“.
The commercial, which appears to be an online-only response to the Go Daddy commercials, sends a bit of a mixed message about how the company takes domain registration seriously all the while having Go Granny attempting to lick the sound guy repeatedly while interspersing a swear word here or there. The video does wrap up with Lisa Stone, co-founder & CEO of BlogHer, saying why her company, one which is about empowering women, chooses to use Network Solutions, but it still seems a bit of a mixed message to me.
Network Solutions is offering some specials today such as $11.99 .co domain names and 50 percent off hosting packages, and there is some mention of $9.99 renewals, but it appears that is only if you take their 100 year plan. (The disclaimers are not exactly the clearest things ever written)
While the Go Granny concept is amusing, and has even been carried over to a Twitter account, I’m still not sure about using a cursing parody as a way to portray your company as taking things more seriously than your competitors. This isn’t to say I didn’t laugh, because I did, I’m just curious about the seeming mixed message.
What say you? What did you think of Go Granny?