While official pricing details for Sony’s NGP have not been announced, SCEE head Andy House has given gamers a little bit to nibble on regarding affordablity. He spoke with Eurogamer in order to divulge some of Sony’s insight.
I can’t put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that’s appropriate for the handheld gaming space…
If you’re like us, your immediate question is something like, “what does Sony consider appropriate?” The company has been undeniably overpriced at launch during this generation. The PS3 launched with what was far and away the largest price tag. And while Sony has surely learned from that massive tab, they need to be able to make money on the unit while still staying affordable. More from House:
Ideally we would want to have our hardware be profitable, in addition to our software…We’ve experienced both sides and we know which one we like to be on!
Taking a loss on each unit is a real killer. Especially if they were to launch at the Nintendo 3DS point of $250. This is purely speculative, but there’s no way that Sony’s NGP costs less to make per unit than the 3DS. Two touch-based interfaces, an OLED screen with a high resolution, motion control, 3G capabilities and a brand new, massive user-interface make this thing pricey, there’s no doubt about it.
Again, only guessing at this, but Sony must be considering where their sweet spot falls. It would be extremely ideal to launch this unit at $250. They’d be matching Nintendo’s new hardware and doing it with this “it only does everything” approach that may make it more appealing to some.
However, history proves that Nintendo is normally the cheapest hardware provider at launch.
If you were to hold us over a cliff and start demanding we take a stab at the NGP’s starting price, we’d point towards the $300-$350 range. Don’t bank on that, consider it a point for discussion.
As soon as Sony makes the pricing available, we’ll have your news.