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T-Mobile Pokes Fun at Verizon and AT&T (Video)

by Jack McGrath | January 12, 2011January 12, 2011 6:17 pm PDT

In a recent advertising campaign, T-Mobile, one of the leading US carriers, decided that it would be a delightful idea to make fun of the iPhone being on both AT&T and Verizon. Why is this absolutely hilarious to them? T-Mobile executives apparently think there is no way to differentiate the two carriers now that they are both carrying the iPhone.

Note the fact that T-Mobile saw the Verizon iPhone announcement coming; it is rather difficult to throw together a commercial in just one day. Though one could say that the iPhone was going to come out on Verizon eventually, T-Mobile was able to make a commercial that was consistent with recent marketing campaigns.

Despite the relevance of the ad, it is obvious that T-Mobile is employing the use of hyperbolic statements. Does T-Mobile really have a 4G network? HSPA+ has not reached its full potential, and neither has Verizon’s LTE network, meaning that nobody has a true 4G network.

At the Consumer Electronics Show in Las Vegas last week, T-Mobile announced plans to double the speed of its 4G network by the end of the year. They also announced that they are the largest pseudo-4G network. Verizon, however, is gaining fast and AT&T is planning on rolling out its 4G network later this year.

What do you think about T-Mobile’s marketing move? Is a desperate attempt by T-Mobile to get some iPhone love? Would you like to see the iPhone come to T-Mobile? Was the CDMA-enabled iPhone the worst kept secret in tech history considering the fact that T-Mobile anticipated its announcement? Let us know in the comments below.


Jack McGrath

Rooted in his childhood obsession with dismantling and reassembling gizmos and gadgets around the house, Jack McGrath's knowledge of programming,...

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