In a recent advertising campaign, T-Mobile, one of the leading US carriers, decided that it would be a delightful idea to make fun of the iPhone being on both AT&T and Verizon. Why is this absolutely hilarious to them? T-Mobile executives apparently think there is no way to differentiate the two carriers now that they are both carrying the iPhone.
Note the fact that T-Mobile saw the Verizon iPhone announcement coming; it is rather difficult to throw together a commercial in just one day. Though one could say that the iPhone was going to come out on Verizon eventually, T-Mobile was able to make a commercial that was consistent with recent marketing campaigns.
Despite the relevance of the ad, it is obvious that T-Mobile is employing the use of hyperbolic statements. Does T-Mobile really have a 4G network? HSPA+ has not reached its full potential, and neither has Verizon’s LTE network, meaning that nobody has a true 4G network.
At the Consumer Electronics Show in Las Vegas last week, T-Mobile announced plans to double the speed of its 4G network by the end of the year. They also announced that they are the largest pseudo-4G network. Verizon, however, is gaining fast and AT&T is planning on rolling out its 4G network later this year.
What do you think about T-Mobile’s marketing move? Is a desperate attempt by T-Mobile to get some iPhone love? Would you like to see the iPhone come to T-Mobile? Was the CDMA-enabled iPhone the worst kept secret in tech history considering the fact that T-Mobile anticipated its announcement? Let us know in the comments below.