T-Mobile has been putting a massive push behind its 4G network lately in all of its advertising. With Verizon quickly rolling out its LTE network, 4G is definitely on the lips of everyone, but with it being such a broad term that people are getting confused. To make sure it stays ahead of the game, T-Mobile is going to need to make sure its network up to the speeds that people are now looking for, so why not double their speeds?
According to the announcement today, T-Mobile’s 4G is currently running around 21 Mbps, but the company is aiming to double that this year to 42 Mbps. Of course, if you’re going to be sporting that much speed, you need devices that will take advantage of it, so the company will be releasing 25 devices this year that are 4G compatible.
“In 2010, we delivered on our ambitious goal to become America’s largest 4G network, and this year our customers will be able to experience speeds equivalent to home broadband while on the go,” said Humm. “We’ll continue to focus on fueling the adoption of mobile data, by offering innovative and affordable smartphones and tablets, as well as aggressive data plan pricing and rich and compelling data services.”
“Consumers are increasingly embracing the benefits of smartphones, with 80 percent of U.S. mobile customers wanting a smartphone, and as many as 100 million of them not yet having one,” said Cole Brodman, chief marketing officer, T-Mobile USA. “Our compelling offering of affordable broadband devices and consumer-friendly data plan pricing will enable customers to step up to mobile data and 4G, and our customers will not pay a toll to ride on our 4G superhighway.”
While some have question the potential of T-Mobile’s HSPA+ 4G network, it certainly looks like the company isn’t ready to give up on it as of yet.