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CES 2011: LG Brightens Up The Smartphone Market

by Sean P. Aune | January 5, 2011January 5, 2011 12:23 pm PDT

LG Kicked off the 2011 CES Press Day with a heavy concentration on making its products smarter. With one of the world’s first dual-core smartphone being at the top of their list.

While LG may not be the biggest name in the smartphone market by sales, it is currently the leader in customer satisfaction according to a recent survey vy JD Power & Associates.  To this end, the company is really going at it this year with new models and technologies, including the world’s first dual-core powered smartphone.

The LG Optimus 2X will feature one of the world’s first implementations of a dual-core 1 GHz processor – LG claimed firsties, but it was only by about an hour as AT&T also announced one this morning – and is believed to be the NVIDIA Tegra chips, but that name was never used during the presentation.  The new handset will be able to push 1080p, weigh in at 3.8oz and be a mere 9.2mm thick.  The 4-inch screen will also boast the world’s brightest display coming at 700 nits, while the previous champ was measured at 480 nits.  You may want to consider wearing sunglasses when staring directly into this sucker.

While there were were a lot of handsets, it felt like “more of the same, more of the same”, but then came the LG Neon II … a social networking phone.  Have companies not figured out yet this is not a way to go?  Did the Kin 1 and Kin 2 teach us nothing?

To be fair, the Neon II sounds a bit more like a real phone than either of the Kins did, but when you slap “social” on a phone any more, it’s a bit nerve wracking. The camera only clocks in at 2 Megapixels, slide-out QWERTY keyboard and … not a whole lot else that anyone beyond a teen would want to use. Lets just get past this whole “social phone” concept and release real phones with some social apps on it, you know, like every true smartphone already does?

Overall it looks like LG isn’t doing anything too innovative with its phones this year, but why should you mess with success?

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...