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Netflix Strikes Deal For Branded Buttons On Remote Controls

by Sean P. Aune | January 4, 2011January 4, 2011 5:32 pm PDT

Netflix wants to make it even easier for you to get into watching its streaming content from its Watch Instantly service? The quickest way to this end? By putting a branaded button on remote controls, of course.

Netflix announced today that manufacturers will be remote controls with a Netflix one-click feature that allows the consumer to simply puncht the button and instantly be launched into the Netflix interface.

“For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands,” said Netflix Chief Product Officer Neil Hunt. “No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it’s simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”

Companies that have signed on thus far include Blu-ray manufacturers Dynex (Best Buy house brand), Panasonic, Samsung, Sharp, Sony and Toshiba along with a few others.  On the streaming set-top box side of things, you can expect to see Boxxee, Iomega and Roku joining the crowd.

With Netflix front-and-center for consumers who don’t even have the service as of yet, it will be 24/7 advertising, and could lead to a slew of new sign-ups for the company from people feeling like they aren’t getting the most out of their new equipment.  It is also a heck of a way to cut other competitors like Hulu Plus off at the knees.  Netflix will be the service on everyone’s mind at this point, not some other company without its own exclusive button.

What say you?  Has Netflix just struck a major blow in the war for streaming video customers?


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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