You have to hand it to Apple sometimes. Could any other company control the news cycle of a trade show it doesn’t even attend?
Apple isn’t big on the whole concept of the Consumer Electronics Show (CES) held each Jan. They’re Apple after all, why should they mingle with all those other gadgets? That being said, a strange thing happened last year at the show when just enough rumors about the iPad hit, and Apple was able to get headline after headline in the tech world without spending a dime on setting up a booth or even going the press release route.
Ready for an encore?
Apple announced today that its new Mac App Store will be launching on Jan. 6th. This new service was originally announced back in Oct., and at the time, Apple CEO Steve Jobs said that it would launch within 90 days, placing it as late as late Jan. 2011.
“The App Store revolutionized mobile apps,” said Mr. Jobs, Apple’s CEO. “We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can’t wait to get started on January 6.” The big difference, however, between this App Store and the one for mobile devices is that the developers will be able to release versions outside of the store. While the official store will not allow any “lite” or “trial” versions, those can be released via individual sites.
We are sure that it is pure coincidence that the store will launch on Jan. 6th … the first official day of CES 2011. Does anyone really think that Mr. Jobs, arguably one of the greatest marketing geniuses to ever step foot in the tech arena, would intentionally launch a highly anticipated new software service on the first day of the biggest industry trade show to kill any thunder companies/competition might gain from such an event?
Of course not.
Now, let me tell you about this bridge in Brooklyn I have up for sale …