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NBC Rentals on iTunes?

by Tom Moccia | December 6, 2010December 6, 2010 6:00 pm PDT

This past week, 9 to 5 Mac has reported that NBC shows may soon be available for rent in iTunes as opposed to the only option right now which is purchasing the individual shows for $2.99.  If you remember, when Apple announced that television shows for some of the major networks would be available to rent for .99 cents per episode, as well a outright purchase NBC was quietly omitted.

screen-shot-2010-12-05-at-120210-amAt this point this is a simple rumor, although the screen shot provided by 9 to 5 Mac does seem pretty convincing. All this being said, it is our duty to report on these possibilities.

Lets just assume that this rumor is accurate and think about how this might impact the way we watch television. Honestly, I don’t rent television shows as I just DVR them and watch them at my leisure. My brother and his wife on the other hand are two young architects, and new parents, thus have no need for an expensive television package, yet I am sure they would like to catch their one or two favorite shows. If all networks were available via iTunes, or other streaming services that are currently being blocked for that matter, some of America’s viewing habits may change.

Let’s face it, if you are only interested in one, two or even three shows, why should you pay the cable company $20-$30 for the bare bones package when you can rent?  For example, three shows that air once a week for a full month for a mere $11.88? It just makes sound financial sense if that is how you view programming.

Anyway, we will keep an eye on this rumor although I don’t see NBC rentals coming to fruition anytime soon.

What are your thoughts on this possible addition to the iTunes rental lineup? Are you excited or could you not care less?


Tom Moccia

Tom Moccia is a native of Stamford, Connecticut and moved his family west in 2000 and now calls Stockton, California home with his wife and two...

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