Bump Technologies has not only been a very active company the last three years, but unlike other developers, it has committed to innovation and moving their brand forward.
For those of who who may not know, “bumping” allows users to exchange data simply by bumping their phones together assuming both phones are running the “Bump” application. Bump users can share contacts, photos, and on the Android version, applications. Although you can’t share apps on the iPhone version, you can share all of the above as well as social networking information, calendar events and now songs from your iTunes Library in version 2.2.
Bump has also been integrated into PayPal for both iPhone and Android users, although the iPhone version seems a bit more advanced as users can keep a constant bump connection even without being next to one another.
Well now iPhone and iTunes users can share their music with a simple Bump. Now before you get too excited and think that the music industry has completely lost their minds, the party that you share the music with can either play the songs for free via YouTube, or preview then purchase them from Apple’s iTunes store.
This seems to be a win-win for all involved, but mostly a brilliant marketing partnership between Apple and Bump Technologies. Consumers win in this deal simply because if nothing else they can check out the songs they may be interested in on YouTube without having to search the site aimlessly. Bump wins in adding another cool feature to its application, and obviously the big winner here is Apple as they will be the party that enjoys increased revenue in song downloads.
I am excited by all the Bump innovations and can’t wait to see where they go next. What do you think will be the next “Bumpable” thing we can share? I am frankly stumped, but I know the Techno Buffalo readers will come up with some great ideas.