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Survey: Apple Tops The Charts In Consumer Satisfaction

by Sean P. Aune | November 30, 2010November 30, 2010 4:00 pm PDT

Apple is ending the year on some serious high notes.  Not only has it been on a sales tear, but it seems that those customers that have been increasing the company’s coffers are also extremely happy with what they have been purchasing.

According to an annual survey conducted by PC World, Apple was once again the top company for customer satisfaction according to the record breaking number of 79,000 responses.  The only category it didn’t score “Above Average” in was failed component replacements, and there it scored an average rating.  Here’s the chart for how laptop manufacturers stacked up (click image for a larger view).

PC World satisfaction survey

One has to wonder how long Apple can keep this up.  While Apple CEO Steve Jobs is a slave to design and quality, at some point you have to figure that the company will just be producing too much to keep up its current rigorous quality standards.  Every time I hear about increased sales for the company, I take a second to wonder if the company has hit that point yet.  I am certain this is not somewhere they want the company to go, but it isn’t always something you can control.

Case in point: Apple also did very well in the Smartphone category … except in one category. If you guessed “reliability”, you would be correct. Whether it be because of the iPhone 4 “antennagate”, or the fact that AT&T is universally despised as the lone carrier for the phone in the United States, it is obvious that Apple has to do something to beef up this issue.

Of course, with any survey thrown open to the public, you have to take the results with a grain of salt.  It’s always possible that Apple “fanbois” attacked the survey and voted as much as they could, but these numbers do seem to jive with what other sources such as Consumer Reports constantly report.

What say you?  What are some of the brands you find to be most reliable?


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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