Okay, lets get this out of the way. Microsoft executives predicted the Kinect would out sell the iPad, and I said they were overstating.
… I like to eat my crow covered in gravy.
According to Microsoft, the new Kinect controller has sold 2.5 million units in its first 25 days of release. In comparison, Apple took 60 days to sell two million iPads, and 90 days to sell three million. ReadWriteWeb did the math for everyone, and that means the Kinect is selling at a rate of 100,000 units per day, while Apple was selling 50,000 units in the same time frame.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
Not to take away from the Kinect’s stellar sales, but the holidays have to be factored into this, as does the $150 entry price compared to the iPad’s $499 basement price. Comparing these two items is a bit like apples and oranges, but I felt the same way about people comparing the adoption of Apple’s tablet against that of the DVD player. Yes, all of these products sold fast, but until they are at least in the same category, and at similar prices, does any of this really matter.
Don’t get me wrong, huge congrats to Microsoft on an extremely successful launch, and I’m rooting for them to hit their five million goal by the end of the year.