Once again Verizon is taking a look at playing with its data plan pricing. There may be a benefit to all of this, however, in that system upgrades that are bringing new pricing plans has also apparently attracted the attention of Apple. According to an article from The Wall Street Journal, Verizon Chief Executive Ivan Seidenberg is looking into offering pricing that will be determined not only by how much data you consume, but also what speed you choose to use.
While many people are heralding the improved speed and performance LTE (Long-Term Evolution) technology is bringing to cellular networks as it allows you to have speeds between one and 12 megabits per second. While most people would of course opt for the top speed, Verizon is looking at as a chance to once again change its pricing. As explained by Verizon Chief Financial Officer Fran Shammo it will work as, “If you want to pay for less speed, you’ll pay for less speed and consume more, or you can pay for high speed and consume less.”
The company is currently testing a $15 a month plan that allows for a capped amount of data to be consumed. What the new pricing and limits would be like has not yet been revealed.
To ease some of the pain of this information, Mr. Seidenberg teased that LTE has gotten the attention of Apple. While it doesn’t mean the iPhone is coming to the leading carrier in the United States tomorrow, he did say that things have moved forward … in a round-about way:
If the iPhone comes to us, it’s because Apple thinks it’s time. Our interests are beginning to come together more but they have to take steps to align their technology with ours.
While many have speculated an announcement would happen this coming Jan., it sounds to us like it might not actually happen until the iPhone 5 release we expect in summer 2011.
If this new pricing comes into place, and then the iPhone comes to the network, we might not see as many customers defecting from AT&T as people once thought as they may not thrill to the pricing.
What say you? Verizon tiered LTE pricing a good idea or not?