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Barnes & Noble Launches NOOKcolor

Barnes & Noble has announced a totally new version of its nook e-reader called the NOOKColor. The number of differences between the two devices are significant enough that you can’t even really call this a second generation device, but instead is a totally new addition to the nook family of devices.

While the original nook did have some color to it, it was just a browsing section at the bottom, and the top portion was just the usual e-ink solution that so many e-readers use. The new NOOKColor has a 7-inch VividView Color Touchscreen capable of displaying more than 16 million colors. While the iPad has had many complaints about the ability to use it in direct sunlight, Barnes & Noble is saying that this device is readable in daylight.

NOOKColorWith the addition of the color screen there is also going to be the addition of color magazines to the reader.  They are also saying it’s going to be able to reproduce the artwork from children’s books in vibrant color.

The biggest change up to the new device is that it is going totally with Google Android, and with that will come some apps such as Pandora and Facebook.  Sadly there will be no access to the Android Market, so you’ll be dependent on the company to deliver new apps to you, although the company is opening a developer’s program.

“With NOOKdeveloper, we’re opening our doors to content providers and developers to change the future of reading together,” said Jamie Iannone, President of Barnes & Noble Digital Products. “We invite developers across all platforms to join us in growing our eReading ecosystem by creating engaging content and reading-centric applications for our millions of customers to enjoy on NOOKcolor and beyond.”

The new device will also feature Wi-Fi, 8GB of internal storage and a microSD card slot.   The price will be $249 with pre-orders being accepted now for a Nov. ship date.  The NOOKColor will also be available for sale at Best Buy, Walmart and Books-A-Million retail locations starting in late Nov.  The original nook will also still be available if you are looking for a cheaper e-reader solution.

What say you?  Is the new NOOKColor something you’re interested in?


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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