Many analysts and pundits, myself included, have said that the key to e-readers really breaking into the mainstream would be when the prices fall to the $99 range. Well, it’s kind of happening, but only for a limited time, but it’s perfect timing with the holiday shopping season coming up on us now.
Borders announced today that it has promotions going on for several of the e-readers it carries, but the biggest news would have to be the the Kobo e-reader has been reduced from its usual price of $129.99 to $99.99 through Oct. 31st, and the Aluratek Libre has also been dropped to $99.99, but that price is good through Nov. 15th.
If you’re looking for some other models of e-readers, the company also has some specials on other models that don’t bring the price down as much, if at all, but they’re still decent offers. The Velocity Micro Cruz Tablet is now available for pre-order at a price of $299.99, and that will garner you a $25 Borders gift card. The higher price is due to the fact that the Micro Cruz Tablet is Android powered and has a seven-inch color screen.
The regular Velocity Micro Cruz has been knocked down $30 to $169.99, which also features a seven-inch color screen, but lacks the Android functionality.
For those that want the latest versions, pre-orders are being taken for the new wireless version of the Kobo for $139.99, but with that order you’ll receive $75 worth of free e-books which include Slow Death by Rubber Duck by Bruce Lourie and Rick Smith, Soccernomics by Stefan Szymanski, Phantom of Pemberley by Regina Jeffers, Eye of the Raven: A Mystery of Colonial America by Eliot Pattison and Wingnuts: How the Lunatic Fringe is Hijacking America by John Avlon.
All-in-all, if you’re thinking about giving someone an e-reader this year for the holidays, this sounds like a good time to pick one up.