It seems that the movie going public isn’t done yet with its interest in the sordid details – fictionalized, depending on who you talk to – of how the biggest social network came into being. While it isn’t surprising that The Social Network won its first weekend at the box office, holding on to the spot for two weekends in a row has taken some people by surprise, but not nearly as much as how little ground it lost.
The Social Network brought in $22,445,653 (down slightly from the original estimate of $23 million) last weekend, and is estimated to have racked up $15,500,000 this weekend for a decline 30.9 percent. While it is still a fall, most films see between a 40 to 50 percent drop in their second weekends due to the initial rush coming to an end.
The total for the film’s box office now stands at $46,069,000 on the back of an estimated $50 million dollar budget. While it may appear that the film is about to break even, a film is not considered to break even until its box office sales double the budget amount as you taken in all of the associated costs. While Sony is estimating that the film will bring in about $100 million at the box office, none of this includes home video sales, cable rights, video on demand and so on.
Part of what is keeping the film is the overwhelming critical praise the film is receiving 97 percent currently on Rotten Tomatoes), and the early Oscar buzz that is already beginning to swirl around it.
While some had wondered how the movie might impact the public perception of Facebook, Mark Zuckerberg, CEO and founder of Facebook, isn’t to concerned. “We build products that 500 million people see… If [five] million people see a movie, it doesn’t really matter that much,” he recently told Mashable.
How far the film will go remains to be seen, but if it ends up with a couple Oscars under its belt, Mr. Zuckerberg better count on at least a few more people seeing it.
What say you? Have you seen it yet?