It seems the offices over at Twitter are rather busy today. However, that’s what happens when you launch a new monetization effort on the same day you swap out your company CEO.
First off, Evan Williams, CEO of Twitter for the past two years, announced today that he would be stepping down from that role so he can concentrate more on product development. Stepping in to replace Mr. Evans will be the company’s current COO (Chief Operating Officer) Dick Costolo. Mr. Costolo has been with the company for a year in that role, and Mr. Evans said in his announcement, “Given Dick’s track record as a three-time successful CEO, I’m confident we can make this a smooth transition.”
While switching out your chief executive officer is usually enough news for a company on any given day, Twitter went a step further by finally launching the long rumored “Promoted Accounts” product. As you can see in the example to the right, these will appear in the “Who to follow” box, but they will be clearly marked as having paid for their placement.
Currently the Promoted Accounts product will only be available to a handful of companies, and seeing them will be based on other people you already follow, so it may be some time before you run across one of these.
Twitter is also looking at expanding its promoted products to other sites around the Web, so it is clear that the company that was so long a butt of jokes about monetization is finally thinking straight when it comes to making money.
Considering how many big moves Twitter has made this year from releasing its own mobile clients, to finally making money, the company is obviously going to be with us for some time to come.
What say you? Do you think either of these moves will have a major impact on the company?